Knowing how your congregation prefers to give is just part of the generosity equation. You also need to know where their interests lie so you’re asking them to volunteer their time, contribute money or take part in outreach programs in ways that are meaningful to them.

When we asked more than 1,000 churchgoers about their attitudes and preferences for giving, we also asked how they spent time away from church and how they consumed information.


Top 5 responses for participation Top 5 responses for online media
61% Walking, jogging, running 85% Check personal email
53% Reading for pleasure 72% Browse the internet on a computer or tablet
40% Gardening 60% Use Facebook
37% Swimming 58% Send texts
27% Fishing 42% Browse the internet on a phone



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Build your programs

Survey your congregation to learn which activities and hobbies are popular among them. Then, use this information to build programs around their interests. For example, if you find that 40 percent of your congregation enjoys gardening, then creating a gardening ministry is an ideal way for volunteers to serve the local community. They can teach gardening skills and provide a place for individuals in need to grow their own vegetables.

Spread the word

As important as deciding what programs to offer to your members and the community is deciding how you’ll promote them. Different groups prefer different types of media, but our survey results overwhelmingly show that your members are online and on their phones. So use all of the online channels at your disposal; don’t limit yourself to one or two.

Reach out to them with emails and texts, and promote group activities and events on your website. Since so many people use smartphones for internet access, make sure your site displays as well on mobile devices as it does on desktops and tablets.

Conduct your own survey

We’ve developed a short survey that can help you build a more powerful, better-supported ministry. Ask your congregation for just five minutes to answer a few questions, and what they say could give you important information about their interests and form a foundation for successful outreach programs. Complete the form to get your survey today!

Ready to get started?

Through our Empowering Generosity program, Vanco and GCFA are encouraging and facilitating the adoption of electronic giving. Learn more by selecting one of the buttons below.


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