Knowing how your congregation prefers to give is just part of the generosity equation. You also need to know where their interests lie so you’re asking them to volunteer their time, contribute money or take part in outreach programs in ways that are meaningful to them.
When we asked more than 1,000 churchgoers about their attitudes and preferences for giving, we also asked how they spent time away from church and how they consumed information.
|Top 5 responses for participation||Top 5 responses for online media|
|61%||Walking, jogging, running||85%||Check personal email|
|53%||Reading for pleasure||72%||Browse the internet on a computer or tablet|
|27%||Fishing||42%||Browse the internet on a phone|
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Build your programs
Survey your congregation to learn which activities and hobbies are popular among them. Then, use this information to build programs around their interests. For example, if you find that 40 percent of your congregation enjoys gardening, then creating a gardening ministry is an ideal way for volunteers to serve the local community. They can teach gardening skills and provide a place for individuals in need to grow their own vegetables.
Spread the word
As important as deciding what programs to offer to your members and the community is deciding how you’ll promote them. Different groups prefer different types of media, but our survey results overwhelmingly show that your members are online and on their phones. So use all of the online channels at your disposal; don’t limit yourself to one or two.
Reach out to them with emails and texts, and promote group activities and events on your website. Since so many people use smartphones for internet access, make sure your site displays as well on mobile devices as it does on desktops and tablets.
Conduct your own survey
We’ve developed a short survey that can help you build a more powerful, better-supported ministry. Ask your congregation for just five minutes to answer a few questions, and what they say could give you important information about their interests and form a foundation for successful outreach programs. Complete the form to get your survey today!
Ready to get started?
Through our Empowering Generosity program, Vanco and GCFA are encouraging and facilitating the adoption of electronic giving. Learn more by selecting one of the buttons below.